CargoWise™ edi, a leading provider of integrated international supply chain logistics management systems, says IT enhancements can not only improve operational efficiencies for freight forwarders, but also improve and streamline the sales process for a more successful outcome.
“In today’s dynamic global marketplace, integrated IT-based solutions can play a significant role in driving increased sales for freight forwarders if sales and marketing functionality is integrated within the overall freight management and supply chain system.”
Providing the sales department with the appropriate access to account information via an integrated software platform can enable the sales team to better focus on core elements of the entire sales process rather than spending time tracking, scheduling and managing existing accounts in a separate system.
“Many companies in our industry have tried to patch together a CRM system with operations software without much success.”
There are good software solutions in the market if sales are operating in a vacuum, but none can match the integration of a system such as ediEnterprise within a single platform…and at less cost than using multiple systems,” he says.
- <li Improved communications for more timely customer service <li Supply chain visibility for sales personnel to better document shipment activity <li Better management of time-sensitive product distribution <li Call notes that schedule the next call and upload it to specified Outlook calendars <li Opportunity management that provides sales forecasting and funnels relevant information to the sales and marketing department <li The ability to deliver marketing campaigns using filtered database lists <li A cold call register for generating leads before they become prospects or customers <li Numerous sales activity reports and measurement metrics <li Optimization of the entire supply chain process <li Cost savings over using multiple systems
However, the true value of an integrated IT-enhanced sales and marketing tool is that it is built within the freight management system and written specifically for logistics and supply chain freight forwarding professionals.
Customers can see requests for quotes online and the sales team is automatically alerted if a customer requests a quote for a rate that is not on file.
Sales can also update Standing Operating Procedures (SOPs) for customers and set up automated document delivery based on customer contacts.
With these IT enhancements, there is no overhead communication to operations as files are cut and communicated automatically. Sales visibility and reporting is real-time to lane segments, by revenue and tonnage.
“The added value of real-time integration into the sales process is a true driver in impacting the sales and marketing functions.”