More than 70 packaging technologists, engineers and designers participated in the 2012 AIP/IGD in-store Shelf Friendly Packaging training programme held across three states in one week.
Supported by Woolworths, the training sessions were conducted by James Tupper, ECR Learning & Change Manager at the IGD, United Kingdom.
The training was designed to focus on the last 50 metres of the Shelf Friendly Packaging supply chain and provided packaging technologists, SFP designers and manufacturers the opportunity to work hands-on in-store and understand the complexities and difficulties that poor SFP design causes for store fillers and staff.
Attendees had the opportunity to participate in three practical exercises in-store that showed what SFP works, which doesn’t and why. Attendees soon realised that tape over perforations, poor gluing of boxes, perforations that do not open, no finger holes, poor design and identification of front edges and poor quality corrugate are just some of the reasons why SFP is not used in-store.
The AIP stated that the training was an invaluable way for packaging technologists and designers to truly understand the last 50 metres and also ensure that their SFP designs were fit-for-purpose.