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Nine in 10 online Australian shoppers to purchase from Amazon

A new study has revealed how much strain the arrival of Amazon in Australia is likely to put on local online retailers – 90 per cent of Australian online shoppers state they will purchase from the e-commerce giant if it fulfils its promise to deliver low prices, vast selection and fast delivery.
The results come from an independent survey commissioned by parcel delivery service CouriersPlease.
The survey separated Amazon’s three focuses – price, selection and delivery – to gauge what was more important for Aussie shoppers. Sixty-eight per cent of respondents noted that ‘lower prices’ would be the main reason they would purchase from Amazon.
“Amazon’s promises of lower prices and faster delivery times may put pressure on existing local retailers and the supply chain, but I believe we will become better at what we do,” said Hoy Yen Hooper, Chief Operating Officer, CouriersPlease. “In the US and UK markets, where Amazon has a large share of the retail market, one-hour delivery through Amazon Prime and competitive prices are being offered.
“In our survey, fast delivery was the least important reason for shopping on Amazon which may indicate that consumers in regional and country areas know that delivery may take longer as it is not commercially viable for many providers to have that sort of reach.
“Amazon will be attracted to delivery services that provide consumers with flexible delivery choices – such as enabling them to pick up at retail outlets such as newsagents, grocery stores and petrol stations – consistency in delivery, and reliability in keeping with expected delivery transit times.”

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