New cost-efficient forklift range for Asia-Pacific market

Yale is introducing to Asia-Pacific its new UX Series of lift trucks for clients seeking cost-effective material handling solutions from a supplier they can trust with a reputable service backup.
The Yale® UX Series counterbalance lift trucks, in six different capacities from 1.5-3.5 tonnes, provide an attractive option for customers across many industries who require quality materials handling equipment but don’t need advanced functionalities for their tasks.
The value proposition – “Yale – Simply Efficient” – for the range of diesel or dual-fuel ICE, pallet trucks and stackers offer a no-nonsense, uncomplicated approach to materials handling, says Yale.
They provide affordable, reliable and cost-effective handling solutions in applications where they are required to work intermittently as required over a working week, typically up to 1,000 hours a year.
“The new Yale UX Series has been developed for low-hour applications and is priced accordingly. It’s uncomplicated design results in easy operation and service that eliminate non-core features that add complexity and unnecessary maintenances costs for particular applications,” says Tony Fagg, Managing Director, Hyster-Yale Asia-Pacific.
“The rationale of this “Yale – Simply Efficient” range has at its core the understanding that, if your forklift usage is only around four hours a day, you don’t need a more expensive forklift that has been designed to handle all day, every day applications.
“But what such users do want – and which is provided by the new UX range –is a strong global brand backed by a professional dealer and service network across Asia-Pacific,” he said. The Yale dealer and service network is in turn backed by the global Hyster-Yale Group with, a full product line of lift trucks in operation across hundreds of industries worldwide. Yale is one of the oldest original manufacturers of lift trucks and warehouse equipment in the world, having been in the lifting business for over 140 years.
Yale® UX Pallet trucks
“The Yale brand – with its “People, Products, Productivity” tagline – prides itself on helping customers solve materials handling challenges with solutions that individual organisations need, when and how they need them. This requires the type of backing provided with the UX Series throughout Asia-Pacific” Tony says.
The Yale dealer and service network extends across Australia, New Zealand, Thailand, Malaysia, Vietnam, Indonesia, Singapore, Philippines, Korea and Taiwan.
Extensive design and testing
“What differentiates the UX Series from other offerings on the market today is that these trucks are backed by a network of specially chosen, experienced, independent distributors, professional dealers and service providers who offer a wide range of support services to their customers,” Tony says.
“With a keen appreciation for the varying needs of customers, Yale’s network   offers peace of mind, delivering fast support whenever it is needed. This support includes rapid response to maintenance requirements, comprehensive parts availability and comprehensive applications surveys. All of these commitments are key to keeping materials handling operations on track and within budget,” Tony says.
“Offering a solution which reliably meets productivity targets, while keeping operating costs low, the Yale UX range has been designed to be easy to operate and to maintain, delivering a “Simply Efficient” solution to individual user needs.”

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