THE ICONIC to trial delivery by drone

THE ICONIC, the online fashion retailer, has signed up as a merchant partner for Google’s Project Wing in Canberra.

Project Wing, which is funded by Google-owned Alphabet, has been trialling drone delivery of items such as hot coffee, fresh bread, and other groceries to customers in North Canberra.

THE ICONIC will be the first fashion business to join Wing as a merchant partner.

“We are beyond excited to offer drone delivery to our Canberra-based customers. THE ICONIC is renown for its world-class delivery offering — were the first major Australian retailer to pioneer three hour delivery, we piloted one-hour delivery at Fashion Week in 2018, and now we’ll be the first to deliver Aussies their favourite brands in as little as ten minutes,” Anna Lee, Chief Operating Officer for THE ICONIC said.

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