Bunnings has announced plans to launch an online marketplace, known as MarketLink, to meet the changing needs of customers in November this year. The online store will give customers access to a wide range of home and lifestyle products.
Home and lifestyle retailers and manufacturers wanting to sell on MarketLink will need to qualify for its Trusted Sellers Program, taking advantage of the power of the Bunnings website which is the third most visited shopping and classified site in Australia.
Bunnings’ Managing Director, Mike Schneider said they were already in discussions with a variety of home and lifestyle retailers and manufacturers to join the Trusted Sellers program.
“We’ve had a very positive response from sellers and we already have more than 8,000 products ready for launch on MarketLink in November,” he said.
Through MarketLink, Bunnings customers will have access to a wider range of home and lifestyle products not currently available in store including indoor furniture, whitegoods and kitchen appliances, home entertainment, kitchenware and homeware.
“MarketLink will feature a wide variety of products, including well-known brands, that are not currently available in Bunnings stores.”
“This is about creating a highly curated range of products that extends and complements our in-store range, creating a one stop shop for our customers’ home and lifestyle needs – everything from the front gate to the back fence.” Mike said.
“While it’s too early to announce the sellers who have signed up, we hope to be able to release these details in the next month or so,” he said.
Bunnings’ investment in data, digital and the in-store experience is focussed on delivering a competitive and relevant offer wherever and whenever customers choose to shop.
Bunnings has a dedicated team working on the project and is hoping to launch the offer in November.
“Our focus is on getting the offer right and we won’t launch until we’re comfortable that the offer is competitive and will be one that is valued by our customers,” Mike concluded.