Digital Wine Ventures has announced that Casella Family Brands has signed up as a customer of WINEDEPOT’s integrated logistics, trading and order management platform.
Casella Family Brands is Australia’s largest and most successful family-owned wine business. Each year the group crushes between 160,000 and 200,000 tonnes of fruit, making them the second largest wine producer in Australia.
Under the agreement WINEDEPOT will manage the fulfilment of Casella Family Brands’ entire product portforlio across a range of domestic channels. The portfolio includes a number of iconic Australian wine brands including Yellow Tail, Casella Family Wines and Peter Lehmann Wines.
Digital Wines CEO Dean Taylor says that the agreement with Casella Family Brands validates the need for a disruptive supply chain solution such as WINEDEPOT.
“Casella’s Yenda winery site covers a working area of 95 acres and can store over 260 million litres of wine. At the other end of the spectrum, we also work with micro producers who hand make just a few hundred cases of wine per year. What this shows is that our platform caters for wine businesses of almost any scale. Having that degree of product market fit at this stage in our business cycle is very exciting,” Dean said.
Flaminio Dondina, Casella Family Brands’ General Manager of Procurement/Distribution/Strategy believes that WINEDEPOT will provide important measurable benefits to the company.
“WINEDEPOT’s network and technology offering perfectly complements our domestic distribution model with a reliable solution for small deliveries. Due to the scale of our business and the number of regional wineries under the Casella Family Brands’ umbrella, this partnership will add significant value to our organisation by reducing complexity, increasing operational efficiencies and improving delivery times,” Flaminio said.