The Iconic expands fulfilment centre in Sydney

The Iconic has announced the opening of its 8,000sqm expanded Fulfilment Centre, known as Yennora 2. The site, which is located adjacent to its current fulfilment space in South West Sydney, increases the retailer’s inventory capacity by 1.55 million units, to an overall capacity of over 3.75 million units, cementing it as the largest online fashion Fulfilment Centre in the country with one of the largest mezzanines and pick towers in the Southern Hemisphere.

After the opening of the expansion, THE ICONIC’s Fulfilment Centre space will span a 28,000sqm footprint with 46,000sqm fulfilment space. The Yennora 2 expansion offers an additional 8,000sqm across two levels, with an additional 20km of shelving across 130,000 unique locations.

“We have had an absolutely incredible year at The Iconic – from the launch of The Iconic Considered, releasing our inaugural Annual Progress Report, to hosting our first Brand Partner conference and celebrating summer at our most inclusive runway yet. I couldn’t think of a better way to welcome 2020 than by announcing the expansion of our Yennora Fulfilment Centre. This expansion has been an incredible two year process and I’m so proud of our team and partners for building the best retail operations centre across Australia and New Zealand. The Iconic is the future of retail and we can’t wait to start the New Year with a bang,” Erica Berchtold, Chief Executive Officer, The Iconic said.

THE ICONIC continues to define the future of retail in Australia & New Zealand, founded upon an unrivalled on-time delivery offering. The Yennora 2 expansion is part of THE ICONIC’s continued investment in improving its delivery proposition through a multiphase and multi-year approach, which sets the retailer up for future success in 2020 and beyond. 

In early 2018, THE ICONIC introduced automation into its Yennora Fulfilment Centre becoming the first online retailer in Australia to integrate ASRS and tray sorter technology. This automated picking and sorting solution has increased fulfilment capacity by 40%, allowing orders to be fulfilled in as little as 10 minutes. Furthermore, it has positively benefited employees, with ergonomically designed workstations improving the employee experience, and offering improved career paths with more technically challenging roles. The introduction of this technology has not reduced jobs, but instead, has supported growth by complementing existing picking teams. 

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