Australian Football League Women’s (AFLW) competition has announced logistics provider LINX Cargo Care Group will be an official major partner of the 2020 season.
Anthony Jones, CEO, LINX Cargo Care Group said it’s a chance for the company to promote diversity to the supply chain and logistics sector.
“The supply chain and logistics industry have until recently been largely a male-dominated sector, much like Australian football, until the AFLW paved the way for a more diverse, inclusive sporting landscape,” Anthony said.
“LINX Cargo Care Group is committed to bringing that same inclusive and disruptive ethos to the supply chain and logistics sector, which makes our partnership a natural fit.”
LINX Cargo Care Group joined organisations including BHP, Coles, Thrifty and AAMI as official major partners with the women’s league.
Kylie Rogers, AFL General Manager of Commercial said this year’s partners align with the league’s purpose and mission.
“The opportunity to be involved in football should be the right of every girl and woman regardless of background or ability. We are proud that our partners share the same vision,” she said.
AFLW has commenced its fourth season of play on friday 7th February.
“Together with our partners, we welcome what it means to be a part of something bigger and celebrate women of football, from grassroots to the elite game,” Kylie said.
Previous partners Special K and Chemist Warehouse have both resigned until the end of October 2022.