A new survey has revealed which top performing brands were most trusted by Australians during the height of supply chain failures during the COVID-19 pandemic.
The Roy Morgan Risk Monitor revealed that in April, with Australia deep in COVID-19 lockdown, Bunnings emerged as Australia’s most trusted brand. Woolworths was the 2nd most trusted brand and Qantas came in 3rd.
Michele Levine, Roy Morgan CEO said it’s only a few weeks since we were in lockdown and desperately trying to get to the supermarkets for essentials.
“Despite accusations of price gouging, delivery problems, and supply chain failures Woolworths rode the storm best and came out really trusted by Australians,” she said.
“Woolworths was on the front foot from the outset and that appears to have resonated with Australians.”
The retail sector emerged as Australia’s most trusted industry, with the supermarket sector 2nd and consumer products 3rd.
Australian consumers ranked Bunnings as the most trusted brand, with supermarket giants, Woolworths, ALDI and Coles making the top ten too.
“This is also a great result for Bunnings. Australian’s just love it – even when they can’t have a sausage sizzle. Bunnings keeps innovating and creating new connections with its customers. It’s a global retail case study,” Michele said.
Australia post was ranked 7th on the list of most trusted brands, following the company’s initiative to repurpose and open15 new processing and delivery facilities, as well as operating and processing delivery services seven days a week for the last four weeks.
The survey labelled Qantas as a standout brand and according to Michele this was due to the company “frequently in the media flying stranded Australians home from across the globe throughout the pandemic lockdown”.
The Roy Morgan Risk Monitor surveys 1,000 Australians every month to measure levels of trust and distrust in more than 800 brands across 25 industry sectors.