New CEO for HUBTEX Australia

HUBTEX Australia, formerly known as Parry Forklifts, has announced a new CEO.

Current CEO Bill Parry will be handing over the reins to his long-term partner Bruce Peatman. Also joining HUBTEX Australia as joint CEO will be Lars Beuel, who has worked closely with HUBTEX Australia from the factory in Fulda for 15 years.

Both have extensive experience in sales and after-sales, thus ensuring that the HUBTEX Australia customers continue to receive the high quality of service they have become accustomed to.

With the ownership of the business transferring to HUBTEX, Bill Parry commented “I am very grateful to our loyal customers and the dedicated support of my team for the past 25 years, and I am now placing my life’s work in the best and most experienced hands – my long-time colleague Bruce Peatman and to Lars Beuel, whom I have also known well for 15 years. We have gained an enviable reputation as Australia’s leading long load and narrow aisle specialists and I am confident my successors will ensure that HUBTEX Australia continues to build long standing customer relationships through the highest levels of service. I will remain active in the business in sales, marketing and business development.”


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