Crown Equipment celebrates 75 years of customer excellence

Crown Equipment is celebrating 75 years of service. The global material handling equipment manufacturer and technology provider with more than 16,100 employees worldwide serves many of the world’s most recognisable brands and category leaders.

Brothers, Carl H. Dicke and Allen A. Dicke, founded Crown Equipment Corporation in New Bremen, Ohio, in 1945 with an unwavering commitment to customer service. Seventy-five years later, Crown is a widely recognised, global material handling equipment manufacturer.

The fourth generation of the Dicke family continues to lead Crown from its global headquarters in New Bremen, as well as operate regional headquarters in Australia, China, Germany and Singapore.

 “I’m honoured to be a part of this company and the reputation we have earned for working closely with our customers to enhance efficiency, productivity and safety. We could not have reached this point without the support of the communities where we reside and our employees, who are an incredible group of people dedicated to our customers’ success,” said Jim Dicke III, president, Crown Equipment.
“We are eager to continue to develop the innovative technology and equipment that will further evolve the material handling industry and our customers’ supply chains around the world. It’s exciting to think about what the company will accomplish in the next 75 years.”
Crown has a long history of exploring and developing advanced technology that has helped determine and define the future of material handling. Most recently, the company expanded its internal combustion (IC) line of counterbalance forklifts, enhanced the operator experience with the introduction of the InfoLinkŽ 7″ Touch Display Module, and announced a line of lithium-ion-powered forklifts. In late 2019, Crown began the global rollout of the ESR 1000 reach truck, its first lift truck utilising the new GenaŽ operating system.
The ESR 1000 is currently available throughout Europe, the Middle East and Australia, with other regions to follow.
As the company enters the new decade and celebrates its diamond anniversary, it is working closely with customers to anticipate and incorporate a number of trends creating change in the warehouse and broader supply chain. These include: adopting a strategic approach to connectivity, gaining control of data, exploring flexible approaches to automation, considering alternative power sources, and enhancing operator experience.


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