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Biggest weekend in Australian e-commerce history

Retailers are preparing for for higher than ever volumes from the Black Friday/Cyber Monday sales. Australians are expected to increase their spend this weekend and Australia Post has significantly increased its operational capacity to meet the demands of consumers.

Australians are expected to spend more online this weekend than ever before with Australia Post forecasting a 30 per cent increase in online purchases during Black Friday/Cyber Monday sales weekend.

Last year, Australians spent more than $3.5 billion online in November alone, with Australia Post data revealing more than 2.5 million households purchased something during the 2019 Black Friday sales – 57 per cent more than in an average week.

Australia Post is expecting shoppers to shop online in record numbers this annual sale weekend, with more than 8.5 million households shopping online during the year, and the average household purchasing online almost twice as frequently as they did in 2019.

Australia Post Executive General Manager Community and Consumer, Nicole Sheffield said, Australia Post had played a key role in this year’s ecommerce revolution and is ready for higher than ever volumes from the Black Friday/Cyber Monday sales.

Nicole Sheffield, Australia Post Executive General Manager Community and Consumer.

“With many retailers kicking off their sales early, and the 2020 Cyber sales encompassing more of the industry than ever before, we know the Australian eCommerce economy is in for a bumper weekend,” she said.

Nicole said Australia Post is working extremely closely with its customers to ensure “we meet the extraordinary volume of parcels we know this weekend will generate”.

“We’re extending the opening hours for over 500 Post Offices, bringing additional facilities online, retraining 2700 posties including 2000 now delivering in vans, hiring 5000 more people to help, adding another 3000 vehicles to our national delivery fleet, and are now chartering 18 dedicated planes to transport parcels across the country,” she said.

 

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