Many B2B companies are now considering how to invest their marketing budgets for 2021. With so much up in the air, companies need to make the most out of every dollar to stay ahead in an uncertain climate.
Optimising value from B2B marketing budgets has never been more important. For marketing managers, this means ensuring that advertising leads to real sales opportunities.
We offer this complimentary guide to the partnership model, which gives advertisers maximum value and accelerates results.
From 28 May to 5 June 2020, Prime Creative Media surveyed more than 2200 business leaders across 15 industries, to capture sentiment as the country began to lift COVID-19 restrictions.
By David Dodd, National Key Accounts Manager.
Prime Creative Media offers this complimentary resource for B2B marketing professionals, an animation explaining the buyer journey and how to maximise your chance of sales success. Read more
Prime Creative Media continues its Engine Room series, offering complimentary resources to companies to help navigate the COVID-19 crisis.
John Murphy, CEO Prime Creative Media, offers this guide on the dangers of ‘going dark’ in times of crisis, and how to drive a strategy to maintain or even increase market share as the economy recovers.
Prime Creative Media offers this advice on how to use case studies in a B2B marketing strategy.
In the midst of the Coronavirus crisis, print and digital marketing has never been more important in driving sales. Prime Creative Media continues its Engine Room series, offering this advice on how to best use case studies in a B2B marketing campaign.
We outline the two key drivers marketers should focus on in aligning their digital strategy in the face of the Coronavirus crisis.
By Zelda Tupicoff, COO, Prime Creative Media
During a crisis such as COVID-19, the industry landscape can be changing daily. Prime Creative Media offers this complimentary resource for B2B companies on how to best equip your team to communicate regularly with clients, and still generate sales.
Lactalis Group is a worldwide leader in the dairy industry known for maintaining the highest standards in all its products. Established in France in 1933, Lactalis now exports to more than 80 countries around the world, providing a wide variety of over 2,000 dairy products — from milk, butter and cream to cheeses and desserts. Read more
7-Eleven ParcelMate has just launched a new service in partnership with Toll that allows consumers to send parcels at more than 280 7-Eleven ParcelMate locations nationwide. Read more