Dos and Don’ts of Demand Planning

Dos and Don’ts of Demand Planning

How do you best sense, shape and respond to demand?

Hear direct from the experts in demand planning at Oliver Wight in this webcast.

James Small, Managing Partner, Oliver Wight Asia Pacific will outline the essential requirements of a demand planning process to support a monthly integrated business planning (sales and operational planning) cycle.

The Ultimate Supply Chain Experience Is Coming

Starting March 14, Australian businesses are set to experience the international Supply Chain phenomenon that since 2008 has engaged supply chain professionals from the world’s largest organisations in eight different countries. ‘The Fresh Connection’ is a cross-functional business simulation that tests participants’ knowledge of the supply chain, assists with building stronger cross-functional teams, makes evident the benefits of integrated decision making processes (S&OP), and enables a greater understanding of the trade-offs that exist in the modern day supply chain.

With interest in the Australian competition surging and the likes of Orica, Dell, Philip Morris, and DB Schenker already registered, the inaugural Australian competition is shaping up as an exceptional opportunity for organisations to test what they know about supply chain management, with the aim of becoming recognised as Australia’s best supply chain team.

How it works

7 weeks of sophisticated learning to find the nation’s leading supply chain team


  • No. of people per team: 4 (a representative from purchasing, sales, supply chain, and operations).

  • Time required per week/round: between 1 and 2 hours.

  • Start date: 14 March, 2011

The challenge

For seven weeks, teams will be challenged to negotiate the best contracts with suppliers, minimise inventory investment, balance risks with opportunity, manage customer relationships, and implement the best supply chain strategy to save The Fresh Connection company. Once profitable, The Fresh Connection company, due to poor strategic and tactical supply chain decisions, is on the brink of financial ruin and in desperate need of a complete transformation of its supply chain

The prizes for the winner

  • The prestige of being recognised as Australia’s best supply chain team.

  • A trip to Italy to represent Australia in The Fresh Connection Global Final.

To register or learn more, visit

Entry fee: $1,750 per team of 4 (excluding GST).

For further information contact Matthew Gardner

phone: +61 449 088 771


Datalogic Memor: The pocket sized mobile computer from Datalogic Mobile expands

Datalogic Mobile announces the availability of Datalogic Memor™, its powerful pocket size mobile solution for Field Force Automation. Datalogic Memor™, a compact and light weight mobile computer, maximizes its form factor for ease of use and convenience without compromising durability.

The Datalogic Memor™ packs technology into a pocket sized computer excelling in Field Force and Transportation environments where ruggedness, ease of use, processing power, and real time data transfers are critical. The Datalogic Memor™ combines a Microsoft Windows Mobile 6.1 operating system, an imaging bar code scanner and cellular communications.  Ample memory and a powerful processor make Datalogic Memor™ the tool of choice for delivery, service, sales, replenishment, and transport applications.



The GSM radio using Edge data provides a broadband cellular connection for real time voice and data transactions. Mobile workers can stay connected to the enterprise and be contacted on demand. Built in signature capture functionality is ideal for delivery verification and recording transactions. Image capture via the 2D scanner can be used for troubleshooting in the field, or recording the damage of goods. The Datalogic Memor™ extends its power with a Bluetooth wireless device manager. Trouble free connections can be established with GPS receivers for route planning, receipt printers and headsets for hands free communication.

“The Datalogic Memor™ has been a runaway success for Datalogic Mobile, easily exceeding our expectations. The next generation version anticipates how the Datalogic Memor™ can be used in Field Force Automation. Feedback from our partners on this approach has been tremendous. We look forward to seeing how this new device’s convergence of technology pairs with their solutions to deliver unprecedented value to our end customers.” David Paufler, Datalogic Mobile Senior Product Manager.

Datalogic Mobile, part of the Datalogic Group, is a global player in the Rugged Mobile Computers market, offering a full range of products, dedicated to the main target application fields: warehousing solutions, field-force automation and retail in-store.

Enterprise Business Solutions, Datalogic Mobile Business Unit, is a leader in the development of complete Self-Shopping solutions and Consumer Relationship Technologies for the retail world with the Shopevolution™ offer.

With our strong presence in EMEA, Americas and Asia/Pacific and the powerful network of partners all-over-the world, Datalogic Mobile has been able to show an impressive track record of growth, permitting it to be one of the fastest growing companies in the industry and to be positioned among the worldwide market leaders.

Datalogic Group is a world-class producer of bar code readers, data collection mobile computers, RFID systems and photoelectric sensors for the industrial automation sector. We offer innovative solutions for many industrial applications, from manufacturing to transportation & logistics and retail.

Datalogic S.p.A. has been listed on the STAR segment of the Italian stock exchange since 2001 as DAL.MI, with headquarters located in Lippo di Calderara di Reno (Bologna). Datalogic has over 2000 employees worldwide in 30 countries, in Europe, Asia, the United States and the Pacific Rim.

The Group invests about €30 million per year in Research and Development and has a large and growing portfolio of more than 850 patents in the world.

In 2008, the Datalogic Group achieved revenues for more than 379 million Euro with a net profit in excess of 17 million Euro.

For further information:

Datalogic Mobile – tel. + 61 3 9558 8755, e-mail:,

Direct Couriers Taxi Truck Service

With 11 years experience in the taxi truck market, Direct Couriers is well-versed on what is required to ensure clients get a first class service.

The Direct Couriers taxi truck fleet is large. The fleet consists of over 165 vehicles based throughout Australia in Sydney, Melbourne, Brisbane, Perth and Adelaide.

With taxi trucks ranging in size from 2 tonne to semi trailers, Direct Couriers is very versatile. Whether you are sending loose cartons or multiple pallets we have you covered.

Not only can we offer clients the convenience of a large and diverse fleet, our fleet includes a number of specialist vehicles. We have tail lift trucks in all states; while in some states we have the added convenience of HIAB, air ride, roller bed and container side-loader vehicles.

We have a flexible range of delivery services. For ad hoc deliveries, clients have the option of a regular or express service depending on urgency.

When you’ve got a storage problem, we’ve got a solution that fits

Meca Racking offers warehouse solutions for storage and maximum operational facilitation. Offering the most efficient way to hold and store products and providing efficient distribution functions for warehouses that operate your business to maximum potential.

Meca Racking Solutions specialise and have expertise in large scale Cantilever Racking as well as offering various storage products that ensure optimal use of space and warehouse function.

At Meca your storage solutions will be solved with the highest level of expertise and innovation offered anywhere in the industry with a proven cost-effectiveness. Engineered and manufactured to the highest standards and in compliance to all Australian standards, FEM and SEMA.

Meca Racking Solutions specialize in the storage of heavy, long-length or bulky products for all manufacturing and many varied industries including:

  • Aluminium
  • Automotive industry products
  • Awnings, doors and frames
  • Bulky Items
  • Frames and trusses
  • Furniture
  • Hardware
  • Insulation
  • Plasterboard
  • Pipes and tubes
  • Steel
  • Timber
  • Windows and doors

For a free quote or site inspection, freecall 1300 661 198 or visit for further information about our products and services.

Direct Couriers – servicing Australia for over 25 years

Direct Couriers has been operating in the domestic courier market in Australia for over 25 years. Early on, we realised the importance of providing clients with timely information and updates on their deliveries as well as quick responses to their queries. To this end, Direct Couriers developed systems and implemented hardware devices that make the information customers need, readily available to our proactive customer service team.

All of the drivers in the Direct Couriers fleet have a hand held data unit. Messages sent from our office to our drivers are received on these units. Drivers then respond using their key pads, similar to a text message, or they can select from preloaded templates.  Because our drivers are never out of contact, enquires can be resolved in the shortest possible time.  

We also utilise a GPS vehicle tracking system, this shows the current locations of our entire fleet to within metres of where they are. This can be viewed on either a grid map or as a satellite image. Our customer service team can then accurately estimate the time to pickup and/or delivery based on the driver’s current location and the work he/she has on board.  

Working in sync – our intranet system, hand held data units and GPS tracking facilities allow us to provide accurate information to clients in the shortest possible time. All communication between our office and our drivers is delivered instantaneously.

Our system also keeps a log of all messages, alerts our customer service team when a response to a query has arrived and can generate a report of all communication regarding any particular delivery or enquiry.

The driver data units also fulfil a number of other functions including receiving job bookings directly from our operating system, transmitting job updates such as loading time, capturing POD details and digital signatures and so forth.  

As we all know, business today moves at a frantic pace and access to timely information is often critical to our success.  With the use of technology, our customer service team provides clients with accurate information in the shortest possible time.  

To learn more about Direct Couriers and how we can assist you to best manage your courier needs contact your local office in Sydney, Melbourne, Brisbane, Perth or Adelaide on 13 16 10 or visit our web site at

Direct Couriers delivers SERVICE

Seven key reasons Direct Couriers makes a reliable business partner are –

  • Support
  • E-commerce
  • Real time proof of delivery (POD)
  • Versatility
  • Information
  • Coverage
  • Expertise

Together these things equal SERVICE!

Direct Couriers

Coverage and Versatility

With offices throughout Australia in Sydney, Melbourne, Brisbane, Perth and Adelaide; you can work with Direct Couriers from coast to coast.  Clients can choose from a comprehensive range of services including: storage, local point-to-point courier, taxi truck, local LCL cartage, set runs and exclusive hire.  We also have a large and diverse fleet comprising motorbikes to semi trailers and including specialist vehicles such as tail lifters. 

E-commerce and Real time proof of delivery

We have secure and user friendly online services.  Clients can book and track deliveries online and access POD information, they can also review invoices and maintain databases of regular pickup/delivery addresses.  Our aim is to make it as easy as possible for clients to work with us! 


Information is a key ingredient to business success, without accurate and timely data it can be difficult to make the best decision.  No matter which Direct Couriers service you are using we have reports available to assist you.  Standard reports are KPI / Activity Reports and Service Analysis Reports.  There are also specific reports for warehousing and exclusive (permanent) hire clients.

Support and Expertise

Our services are backed up by a team of customer service and account management professionals available to help with any enquiries you may have.  Additionally, all Direct Couriers offices are Regulated Air Cargo Agents (RACA).  As a business we understand air cargo security is critically important. 

If SERVICE is important to you, contact Direct Couriers on 13 16 10 to discuss your courier needs or visit our website  for additional information.  We would value the opportunity to assist you in managing your deliveries to perfection. 

Pocketable, powerful and rugged, a new breed of EDA

As operating costs and customer service continue to drive business strategy, companies are always on the lookout for new ways to provide faster, flexible and more reliable service. The Motorola MC55 Enterprise Digital Assistant (EDA) meets that need.

Pocketable, powerful and rugged, the MC55 represents a new breed of EDA. Blending true consumer styling with best-in-class mobile technologies, it’s Motorola’s smallest, lightest, and full-featured business-class mobile device. A cell phone, two-way radio, bar code scanner, digital camera and mobile computer all in a single device, the MC55 is designed from the ground up to meet all of today’s mobile worker, business application and IT requirements.

Available in multiple WAN/LAN/PAN version configurations, this handheld device is ideal for applications inside and outside the four walls. A complete line of accessories allow you to tailor the MC55 to best meet the needs of task workers and managers, and a broad range of keypad options allow you simplify and streamline certain applications.

With a wide array of data capture options, the MC55 allows you to automate, enrich and error-proof data collection in various areas of your business. For workers who require only bar code scanning, choose a 1D laser scanner version of the MC55. A 2D imager version is also available for users who need to capture 1D and 2D bar codes. For workers who need to capture images and bar codes, choose an optional 2 megapixel autofocus high resolution camera with a 1D laser scanner or 2D imager.

Designed to support voice as well as data, the MC55 offers a superior voice experience. Features include full duplex voice and push-to-talk (PTT) over the WWAN and WLAN – which enables one-to-one calling as well as walkie-talkie style instant communications. In addition, Bluetooth headset, handset and speakerphone mode gives users the flexibility to meet the needs of a job at any particular moment.

Motorola’s industry-leading drop and tumble testing combines with IP54 sealing to ensure reliable operation in the face of drops, bumps and exposure to the elements. Best of all, the MC55 is easy to cost-justify because it replaces as many as five business devices, substantially reducing capital and operational expenses.

  • Sleek yet rugged pocketable lightweight form factor
  • Provides essential real-time voice and data capabilities
  • Works inside and outside the four walls
  • Eliminates the need to carry and manage multiple devices
  • Improves customer satisfaction with instant error free service
  • Reduces user fatigue with lightweight, compact design
  • Minimizes user training with an intuitive reliable platform

Learn more here

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