Shopping centres join the online retail revolution

Mirvac Retail is extending its digital reach with two newly announced partnerships trialling and rolling out offers and online access to its portfolio of retail centres for the connected urban customer.
Customer convenience is the aim of the deals Mirvac Retail has done with online food delivery service foodora and search platform innovator Mall Ops.
The roll-out of the foodora partnership across Mirvac Retail this year is claimed to be a ground-breaking deal for the delivery service, offering Mirvac restaurant and dining retailers an opportunity to introduce their service into a wider variety of communities for their customers and retailers.
While retailers are at the centre of this partnership, consumers are also to benefit with an expansion of the foodora service into sub-regional areas such as Brisbane’s Orion Springfield Central, which starts the service this month.
The foodora partnership provides additional delivery functionality for all hospitality businesses within the Mirvac Retail portfolio, enhancing their visibility and convenience in the community.
Mirvac Retail national marketing manager Paul Pozzobon said: “We are working closely with digital companies who are customer-focused, such as foodora, to ensure our retailers remain visible and our customers receive greater service online and offline.”
Further extending its position online, Mirvac has been working with Mall Ops, launching its first digital shopping platform at flagship centre Broadway Sydney. Mall Ops specialises in the production of digital shopping platforms, creating a seamless searchable capability that directly connects customers to the centre’s retailers and products as part of their shopping.
Mall Ops CEO and founder Doron Ostrin said: “Studies tell us some 74% of purchase decisions begin with online research – we have all done it… search Google for a product or category we’re looking for, and begin comparing pricing, availability and speed of delivery.
“Mall Ops technology allows customers to search anything across all retailers in Broadway, from brown shoes to purple t-shirts. Although some customers may opt for an online purchase, the purpose of this platform is to strategically place our own centre brands in front of customers – driving increased traffic and showing options, availability and improving shopping both digitally and in the centre,” Mr Pozzobon said.
Since launching the platform at the end of last year, Broadway Sydney has appeared in 354,885 product searches online and attracted over 36,000 users on the website, vastly enhancing the centre’s visibility with existing and new customers and ensuring Broadway tenants are top of mind during the shopping search phase.
“The whole-of-centre platform means the customer can be reminded of our brand, and engage with our centre and our retailers in their search. It is designed to meet the customer needs wherever they might be in a multi-channel, mobile-first marketplace. This platform opens a whole raft of opportunities for us to communicate information and offers tailored to appeal to them, so we are very excited with these early results.
“Through strategic digital partnerships, we are growing our assets and re-defining shopping to meet customers wherever they are,” Mr Pozzobon said.
 

New tenant for NSW industrial development, Calibre

Mirvac Group has announced it has signed kitchenware wholesale business Sheldon and Hammond at Calibre, its industrial development at Eastern Creek in New South Wales.
Sheldon and Hammond has signed a ten-year lease for a 31,000m2 facility at Calibre, with construction due to have commenced during September 2017. The building comprises high clearance warehouse space and office space and an outdoor courtyard.
Sheldon and Hammond is an importer and distributor of home and giftware brands.
Mirvac Development Director, Industrial, Fabian Nager, said Sheldon and Hammond was seeking to consolidate its existing facilities in a strategic location, into a new purpose-built facility that reflected the quality of their offering and would support the evolution of the company.
“The high quality and flexible design of this facility will cater to the growth that Sheldon and Hammond’s business is experiencing across Australia.”
Located at the junction of the M4, M7 motorways and the Great Western Highway, Calibre’s location places Sheldon and Hammond at the centre of Australia’s supply network, with access to key freight routes through a multi directional signalised intersection constructed at the entry to the Calibre estate.
Ken Angus, Managing Director, Sheldon and Hammond, said, “We chose Calibre, Eastern Creek not just because of its great location but because of the confidence we have in Mirvac delivering our facility on time and to a very high quality standard, which will be complimentary to our corporate brand.”
“At Calibre, we’re continuing to push the boundaries of standard office and warehouse options, creating facilities that deliver long-term efficiencies for our customers and our portfolio,” said Nager. “As Australia’s supply & logistics, retail and manufacturing sectors adapt to current market changes, we’re delivering assets that help future proof our tenant’s businesses.”
Sheldon and Hammond joins supply chain management company CEVA Logistics who relocated to Building 1 at Calibre earlier this year.

How e-commerce translates to property

Mirvac Group (Mirvac) has commenced construction on Building 3 at the Calibre industrial estate at Eastern Creek in Sydney, with the office and warehouse facility being delivered on a speculative basis.
The building offers a blend of functional warehousing and advanced specifications, allowing for operational efficiencies across office and warehouse spaces of between 6,000 to 20,000 square metres in size.
A key driver for the delivery of Building 3 is the increasing growth of e-commerce or ‘e-tailing’, a movement fuelling the uptake of industrial property in Australia.
Australia Post’s 2017 Inside Australian Online Shopping Report shows Australians spent $21.7 billion shopping online in 2016, an increase of 10.4 per cent compared to 2015. The research also found that growth in online spending outperformed bricks-and-mortar retail by 6.9 per cent.
Development director office and industrial at Mirvac Fabian Nager said e-commerce is driving demand for industrial assets in Western Sydney and influencing a change in the requirements of those facilities.
“Industrial leasing activity to retail tenants within Western Sydney is tracking at approximately double the ten-year average since the beginning of 2016. As demand rises for online goods and services among the Australian population, e-commerce businesses are looking to secure strategically located, functional and flexible warehouses to improve operational efficiencies and future proof their businesses.
“Building 3 has been designed for the evolving nature of the industry, with a focus on occupier amenity and enabling the use of current and future logistics technology. We have included a number of key future-proofing initiatives, such as concrete floors that are capable of supporting nine-tonne point loads, and a 20-metre cantilevered awning spanning the length of the building that will  maximise all-weather functionality.”
Research from Colliers International shows e-commerce currently represents 40 per cent of the online retail market and has been consistently increasing over the past 12 months.
National director of industrial at Colliers Gavin Bishop said the trend is driving the need for flexible warehouse requirements, as speed and scale are paramount to a business’ success.
“Design considerations for modern industrial estates must include an increased use of robotic and mobile automation, greater cubic capacity, and a quality indoor working environment.
“Online sales in Australia are thriving. The current demand for fast-moving, online retailing is driving a new level of sophistication in industrial facilities that are in close proximity to key infrastructure, with technology, high levels of amenity and advanced operational specifications.”
Building 3 will be available from December 2017.
 

Mirvac constructing new Sydney industrial facility

Property developer Mirvac Group has announced the commencement of construction on ‘Building 3’ at the Calibre industrial estate at Eastern Creek, Sydney, with the office and warehouse facility being delivered on a speculative basis.
The building will offer workspaces between 6,000 and 20,000m2 from December 2017.
The company noted that a key driver for the delivery of Building 3 has been the increasing growth of e-commerce or ‘eTailing’, a movement fuelling the uptake of industrial property in Australia.
“Industrial leasing activity to retail tenants within Western Sydney is tracking at approximately double the 10-year average since the beginning of 2016,” said Fabian Nager, Development Director – Office and Industrial, Mirvac. “As demand rises for online goods and services among the Australian population, e-commerce businesses are looking to secure strategically located, functional and flexible warehouses to improve operational efficiencies and future-proof their businesses.
“Building 3 has been designed for the evolving nature of the industry, with a focus on occupier amenity and enabling the use of current and future logistics technology. We have included a number of key future proofing initiatives, such as concrete floors that are capable of supporting nine tonne point loads, and a 20-metre cantilevered awning spanning the length of the building that will maximise all-weather functionality.”
Gavin Bishop, National Director – Industrial, Colliers, added, “Design considerations for modern industrial estates must include an increased use of robotic and mobile automation, greater cubic capacity and a quality indoor working environment.
“The current demand for fast-moving, online retailing is driving a new level of sophistication in industrial facilities that are in close proximity to key infrastructure, with market-leading technology, high levels of amenity and advanced operational specifications. The construction of Building 3 at Calibre responds to this trend and will offer a premium solution for a corporate headquarters and warehouse facility or a third-party logistics provider.”
 

Mirvac receives planning approval for Calibre at Eastern Creek

Mirvac Group, has received planning approvals from the Department of Planning and Environment for its most recent industrial estate, Calibre, at Eastern Creek. 

Set to raise the bar for contemporary industrial estates in Australia, Calibre will deliver state of the art facilities that blend flexible warehousing and office accomodation over 120,000 square meters of floor space.

Located at the heart of Sydney's Eastern Creek industrial precinct, at the nexus of the M4 and M7 motorways, the site is perfectly positioned as a distribution hub for the eastern seaboard, allowing seamless connections to major transport routes.

The planning approvals mark the start of work at the 22 hectare site, formally occupied by Australian Federal government quarantine. Demolition works begin in February 2016 and full construction jobs for the Western Sydney employment area and has the potential to employ 700 full time employees once operational.

According to Group Executive of Industrial at Mirvac, Stuart Penkilis, Calibre will offer significant benefits to a wide range of industrial users.

"As Australia's, and particularly Sydney's residential markets continue to put pressure on inner city property, sites such as Calibre offer a unique opportunity for large-scale users to consolidate operations and increase efficiencies.," Penkilis said.

"Calibre will set a new benchmark for industrial property, offering flexible office and warehouse facilities. We want to go above and beyond traditional industrial offerings, ensuring design excellence and leading sustainability are incorporated into all aspects of this high quality development, delivering long-term efficiency for our customers"

"In the era of online retail and same-day delivery, a major consideration for logistical companies is access. Calibre's proximity to major motorways with its own dedicated signalling intersection, will maximise speed of delivery which will ultimately deliver improving efficiency"

Mirvac worked closely with the Blacktown City Council and the Department of Planning and Environment to facilitate community feedback on the development application.

Calibre will have energy efficient lighting, rainwater harvesting, photovoltaic solar, cyclist and end-of-trip facilities creating savings for the tenants. The site adds to Mirvac's already extensive industrial portfolio, which spans 15 assets across Australia including: Nexus Industry Park and the Hoxton Distribution Park.

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