Maxwell supports FMCG industry with ATLAS

Advanta Software, specialist software solutions provider to the 3PL and logistics markets, has announced that Maxwell Group of Logistics Companies has selected Advanta’s ATLAS 3PL software solution to streamline operational efficiencies and cater for future growth.

Based in Christchurch New Zealand, Maxwell’s is a third party logistics service provider specialising in the Fast Moving Consumer Goods (FMCG) industry.

Since commencement of trading in 1988, Maxwell’s has experienced strong business growth as the demand for third party logistics providers continues to increase in New Zealand.

Maxwell’s selected Advanta’s ATLAS 3PL software suite to support this business growth.

Phil Donnithorne, Managing Director of Maxwell’s says after careful evaluation of a number of different 3PL software providers the company found that Advanta Software offered a comprehensive 3PL software solution which was most suitable for its contract warehousing and business requirements.

“The evaluation also revealed that the ATLAS 3PL software suite was simple to use and easy to navigate which leads to a cost efficient training process for our internal staff,” Donnithorne says.

In addition to the functional benefits of Atlas 3PL, Phil Donnithorne acknowledges the importance of service and support when evaluating various 3PL software solution providers.

“Service and support is one of the most important factors to consider when deciding on a dedicated IT solution for a business,” he says.

“We recognise Advanta’s priority in providing their clients with the highest level of service and support. Advanta offers a dedicated hotline support service as well as a dedicated account manager and project leader for all of their client accounts.”

Advanta Software is providing Maxwell’s with over 30 modules from the ATLAS 3PL software suite covering every aspect of Supply Chain Management and Execution.

More specifically, the modules include: warehouse management, freight management, client billing, scan packing, EDI, order processing, sales analysis, purchasing, report generator and distribution requirements planning.

Following the implementation of ATLAS 3PL, Maxwell’s expect to gain efficiencies through out their third party logistics operation.

“As the warehousing process becomes more streamlined with ATLAS 3PL; fast, accurate and reliable information will lead to a more efficient contract warehousing operation at Maxwell Group of Logistics Companies,” says Donnisthorne.

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