Emirates SkyCargo has unveiled a striking new livery that will be used on its fleet of trucks that operate across the UK.
The livery, which will be displayed on the sides and rear of ten trailer units, is designed to raise awareness of the four Australian destinations — Sydney, Melbourne, Perth and Brisbane — that the airline serves.
The first two vehicles to receive the Australian makeover will be operational from this week, with the remaining eight due to receive the new livery by the end of September.
With each of the ten brand new vehicles travelling 250,000 miles (402,335 kilometres) in a year, Emirates’ new mobile advertising boards will cover 2.5 million miles (4 million kilometres) a year.
The trucks, which are operated on behalf of Emirates SkyCargo by Servisair Cargo, link a network of 15 points throughout the UK with Emirates’ six gateways in the country, enabling forwarders and shippers to send consignments directly from a wide variety of locations.
Phil Rawlings, Emirates’ Cargo Manager UK & Ireland, says Australia is an increasingly popular destination for Emirates’ cargo and its passengers. “Using our fleet of trucks in this innovative way enables us to raise awareness of the wide choice of services we offer down under,” he says.
Emirates SkyCargo’s trucking services link its five UK departure airports – Heathrow, Gatwick, Birmingham, Manchester, Newcastle and Glasgow – with another 15 points across the length and breadth of the UK: Belfast, Edinburgh, Aberdeen, Leeds Bradford, Cardiff, East Midlands, Dublin, Bristol, Liverpool, Cork, Prestwick, Shannon, Bournemouth, Luton and Teeside.
Emirates serves UK with 98 services every week — five dailies to London Heathrow; triple dailies to London Gatwick; double dailies to Birmingham and Manchester; and dailies to Glasgow and Newcastle.
The airline serves its four destinations in Australia with double dailies to Sydney, Melbourne and Perth, and a daily to Brisbane.