Toyota tops forklift market

Toyota has achieved the number one position in the Australian counter-balance forklift truck market for the 21st consecutive year.

Toyota Material Handling Australia (TMHA), which combines the Toyota Industrial Equipment, BT Lift Trucks and Raymond Forklift brands, sold 4,885 machines in Australia in calendar year 2007, for a 28.0 per cent market share.

According to independent industry statistician, the Australian Industrial Truck Association (AITA), THMA increased its sales volume by 11.9 per cent compared with its 2006 result.

THMA enjoyed significantly higher growth than the national forklift truck market growth of 7.5 per cent, for a total national volume of 17,427 material handling machines.

Toyota was, once again, the national number one for internal combustion counter-balance forklift trucks in 2007, with 2,719 machines sold and a 29.6 per cent market share.

It was number one in the internal combustion 0.9 to 1.8 tonne payload with 41.4 per cent market share and the 2.0 to 3.0 tonne payload segment with 29.9 per cent share.

TMHA also figured strongly in the battery electric market, capturing number one position in both the three-wheel and four-wheel ranges, with shares of 39.6 per cent and 23.6 per cent respectively.

In addition, TMHA sold one in every three Narrow Aisle order-picking machines in Australia.

TMHA’s general manager for Sales and Marketing, Steve Takacs, says the 2007 results showed the breadth and depth of the TMHA model range, and the overall quality of the machines in that range.

“The success of our product s begins with the parent company’s industry leading investment in research and development, coupled with an unerring commitment to quality,” he says.

“In fact commitment is the key word – commitment to safety, quality, reliability and usability across the full range of material handling machines.”

“These results for Toyota also reflect our nationwide branch and dealer network set-up, and the provision to our customers for outstanding sales, service and parts back-up.”

Looking at the State-by-State sales results for 2007, TMHA performed strongly across the nation, with strong sales and market share results recorded across all states.

For further information on the Toyota Material Handling range, freecall 1800 425 438, or visit the website at

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