The Australian Logistics Council (ALC) is calling on the industry to have its say on how transport and logistics can be best depicted.
ALC careers and education working group chair Len Harper said the T&L brand and logo had been in widespread use for the last 18 months, and now was the time to evaluate their impact.
“The time has now come for industry to tell us whether it has had impact and whether or not we can better display the momentum of the T&L industry,” he said.
People involved in transport and logistics can make their views known by going to www.austlogistics.com.au and having their say by 19 January 2009.
Mr Harper said the T&L brand was introduced to bring together the transport and logistics industries under one easily identifiable brand, but it was necessary to ensure the brand is relevant and whether or not it can be enhanced to make a stronger impact on behalf of the industry.
“It is vital the wider community recognises the transport and logistics industry as the diverse and dynamic sector we are. Branding, such as the T&L logo, is one of the ways we can bring that to notice.
“I therefore urge all people involved in transport and logistics, from T&L companies, big and small, school teachers and trainers as well as industry media and the wider community to have their say,” he said.
The two T&L logos that form the brand are: