Sony Canada Upgrades to RedPrairie

Consumer driven optimisation company RedPrairie,has announced that Sony Canada, a leading electronics and entertainment company, has upgraded to a new version of RedPrairie’s WMS in its Whitby, Ontario and Coquitlam, British Columbia distribution centres.

Sony Canada has been a RedPrairie customer for nine years and upgraded to a new version of the company’s WMS to take advantage of new features and functionality including voice picking with Vocollect Voice from Vocollect, Inc.

Both Sony of Canada distribution sites went live with the new version in April 2008. These warehouses service all wholesale and retail sales throughout Canada.

The Wholesale group is responsible for marketing and sales of Sony products to consumers through a dealer network, and to professionals through multiple direct sales channels.

The Retail group operates approximately 80 Sony Style retail locations and is responsible for direct merchandising and sales of Sony and third party products to consumers.

“RedPrairie’s WMS plays a critical role in Sony Canada’s distribution operations,” says Rick Courtin, Business Process Manager, Supply Chain Group at Sony of Canada Ltd.

“This new version allows us to enhance our capabilities, for example enabling voice picking technology for cluster picking.”

“RedPrairie is committed to developing long-term customer relationships with companies like Sony of Canada,” says Mike Mayoras, CEO of RedPrairie.

“For over nine years, our two companies have partnered to provide Sony of Canada the warehouse visibility, productivity and stability it demands for its complex distribution operations.”

Established in 1955, Sony of Canada Ltd. is a wholly-owned subsidiary of Sony Corporation, of Tokyo, Japan, a world leader in High Definition.

Sony provides end-to-end solutions through products that include the market-leading Blu-ray player, BRAVIA televisions, Cyber-shot digital cameras, Handycam Camcorders, VAIO computers, broadcast cameras, IPELA security cameras and video conferencing and many more products that deliver the true entertainment experience.

Sony is one of the most comprehensive entertainment companies in the world with a portfolio that includes electronics, music, movies, games and online businesses.

With headquarters in Toronto, sales offices in Vancouver and Montreal and distribution centres in Coquitlam, British Columbia, and Whitby, Ontario, approximately 1,200 employees support a network of more than 500 authorised dealers and 80 Sony Style retail locations across Canada.

The multi-temperature loading enhancements are contained in the latest version of RedPrairie’s WMS system which is now available in general release.

With 20 global service sites and standard service methods that have been validated over the last 30 years, RedPrairie provides unparalleled service and support.

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