One of Australia’s best known brands, Australia Post will showcase two specific parts of its business — Australia Post Mail Marketing and Australia Post e-letter Solutions at the upcoming Retail Expo Australasia, 12-14 August 2008, Sydney Convention and Exhibition Centre.
The Australia Post exhibit will concentrate on educating retailers on how they can use mail as an advertising medium to communicate with current customers and acquire new customers, including the latest concept Sensory Mail — which promotes mail’s unique ability to appeal to a consumer’s senses of sight, touch, taste, smell and hearing.
Through the Sensory Mail concept Australia Post is promoting different creative production techniques including dimension, scent, 3D lenticular print effects, LED lights, sound chips, and even taste strips that allow you create an emotional impact between your customers and your brand.
“By appealing to the senses you can engage your customer at an emotional level and give them a lasting impression of your brand says Melanie Kenter, Product Manager, Australia Post.
“Imagine having a postcard in the shape of a cup of coffee and scented, or a taste strip that replicates the flavour of your favourite product.”
“With Sensory Mail, the creative opportunities for retailers trying to reach consumers are endless.”
“Australia Post will have information available to help retailers new to direct mail and others wanting to get a little more sophisticated with their direct mail.”
Australia Post joins more than 220 other local and international exhibitors at Retail Expo Australasia, many of whom will feature in the business services zone.
“With the retail market advancing at a phenomenal rate, it’s never been more important for retailers to make sure their voices are heard in the market. Of all the tools for retailers, a strong marketing campaign is vital for cut-through,” says Peter O’Flynn, Exhibition Manager, Retail Expo Australasia.
“Savvy retailers need to be aware of the multitude of mediums — both traditional and contemporary — they can use to communicate their brand and its messages.”
Trusonic and Air Aroma Australia are just two other companies who will exhibit alongside Australia Post.
Both companies will be launching new products at the trade only event, with Trusonic introducing its Audio Marketing Solutions system, and Air Aroma Australia showcasing its latest range of fragrances used for in-store scent-marketing.
Registration is now available, along with more information, at www.retailexpo.com.au