Mercury Awards achievement a differentiator

2007 Mercury Awards winner in the Top Transport and Logistics Provider category, Maersk Logistics says having been evaluated by independent judges to be the most deserving has afforded the business a strong differentiator against its competition.

“Maersk Logistics does not undertake marketing in the traditional sense, so brand awareness through our solutions development team as well as industry recognition such as this award, is extremely important,” says Nicholas Penhall, Supply Chain Management – Integrated Logistics Management at Maersk Logistics.

“Although we have had huge success globally, enhancing the awareness of our supply chain service in the local marketplace is necessary for the ongoing development of our business.”

“To be recognised amongst our peers this way is a great achievement,” Nicholas Penhall adds. “Being nominated and winning any award is a humbling process, but we would not have been able to succeed without the strong partnership that has been developed between Maersk Logistics and Unilever.”

“The strategic developments we implemented for Unilever revolved around our Spective visibility tool which is capable of providing real time SKU level visibility,” Penhall explains.

“This has allowed us to enhance Unilever’s supply chain efficiency and reliability and has also helped us to focus on a total supply chain solution rather than addressing individual processes.”

Penhall believes Maersk Logistics’ winning edge arises from the strength of the partnerships it forms.

“Our focus in the early stages of our relationship with Unilever was to get the basics right, thereby ensuring we had a strong platform to support future developments,” he says.

“Our customer operations and client development team then worked closely with Unilever to build strong relationships, trust and to ensure the goals of both organisations were aligned.”

“When we explore potential initiatives, we use our simulation tools and the knowledge of our clients business to evaluate the end-to-end supply chain taking into account both direct and indirect costs.”

“After this has occurred we are able to create solutions that are customised to meet the current and future needs of the clients business,” Penhall enthuses.

Other finalists in the category were Kagan Brothers, Glen Cameron Group and CEVA Logistics Does your company have what it takes?

It’s not too late for outstanding organisations to be recognised for their supply chain excellence in 5 categories (Technology Application category now closed):

The deadline has been extended to Friday 29 August.

1. Logistics Leader, generously sponsored by SmartTrans recognises proven supply chain industry leaders

2. Best Manufacturer, proudly sponsored by Toyota Material Handling, awards logistics and supply chain excellence in a manufacturing context

3. Top Transport & Logistics Provider generously sponsored by CHEP Asia Pacific rewards innovative approaches taken by Australian 3PLs or LLPs to afford clients with significant competitive advantage.

4. Young Professional of the Year generously sponsored by 3Logix celebrates the achievements of exceptional young logistics recruits

5. Australian Trader generously sponsored by Schenker Australia demonstrates the highly efficient use of the supply chain for the import and/or export of Australian (or other) products

Contact Anna Game-Lopata now to find out how to enter!

02 9422 2645

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