The Ultimate Supply Chain Experience Is Coming

Starting March 14, Australian businesses are set to experience the international Supply Chain phenomenon that since 2008 has engaged supply chain professionals from the world’s largest organisations in eight different countries. ‘The Fresh Connection’ is a cross-functional business simulation that tests participants’ knowledge of the supply chain, assists with building stronger cross-functional teams, makes evident the benefits of integrated decision making processes (S&OP), and enables a greater understanding of the trade-offs that exist in the modern day supply chain.

With interest in the Australian competition surging and the likes of Orica, Dell, Philip Morris, and DB Schenker already registered, the inaugural Australian competition is shaping up as an exceptional opportunity for organisations to test what they know about supply chain management, with the aim of becoming recognised as Australia’s best supply chain team.

How it works

7 weeks of sophisticated learning to find the nation’s leading supply chain team


  • No. of people per team: 4 (a representative from purchasing, sales, supply chain, and operations).

  • Time required per week/round: between 1 and 2 hours.

  • Start date: 14 March, 2011

The challenge

For seven weeks, teams will be challenged to negotiate the best contracts with suppliers, minimise inventory investment, balance risks with opportunity, manage customer relationships, and implement the best supply chain strategy to save The Fresh Connection company. Once profitable, The Fresh Connection company, due to poor strategic and tactical supply chain decisions, is on the brink of financial ruin and in desperate need of a complete transformation of its supply chain

The prizes for the winner

  • The prestige of being recognised as Australia’s best supply chain team.

  • A trip to Italy to represent Australia in The Fresh Connection Global Final.

To register or learn more, visit

Entry fee: $1,750 per team of 4 (excluding GST).

For further information contact Matthew Gardner

phone: +61 449 088 771


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