2012 National Challenge – Start Date: 16th APRIL, 2012


Commencing on 16th April 2012, your company is challenged to join the second National Challenge of The Fresh Connection where simultaneously participants from around Australia will have the task to work as a team to save the fictional company, The Fresh Connection, from financial ruin. The challenge: to collaborate with fellow team members, craft a strategy, integrate decisions, implement change, make effective strategic and tactical decisions, and to completely transform The Fresh Connection company so as to make it as profitable as possible.



Business Benefits of Participation

  • Increase Cross Functional knowledge and awareness

  • Develop advanced decision making skills

  • Learn how to effectively manage trade-offs

  • Gain knowledge of how to put strategy into action through a robust S&OP process

  • Makes benefits of collaboration measurable

  • Build effective teams

  • Achieve national and international recognition

  • Be rewarded for excellence

  • Become The Fresh Connection Champion Team


National Challenge 2012 early bird team entry – AUD $1,490 per team ($1,639 inc GST)

(Early Bird entries close 31st January, 2012)

Click to download the challenge flyer and registration form

Registration may also be made online at:


2012 National Challenge Partner




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