NMW aims to help counter manufacturing contraction

Responding to the continued retraction in the manufacturing sector, the organisers of National Manufacturing Week (NMW) are working to further expand NMW 2011’s profile. Plans for the event include co-located shows, an expanded seminar program and solid marketing strategy.


Paul Baker, NMW exhibition director said: “We’re acutely aware that key indices – such as the AIG/PwC Performance of Manufacturing Index for January, which showed manufacturing activity fell over the last five quarters – indicate just how much pressure manufacturers are facing.


“With this in mind, we are focusing on helping participants to make the most of sales opportunities at National Manufacturing Week.”


This year’s event incorporates new features to help draw buyers to NMW 2011, while retaining the 10 industry-specific Product Zones that make it easier for exhibitors and buyers to connect.


NMW 2011 – once again co-located with Austech – will, for the first time, include the triennial Ausplas international plastics industry exhibition, making the event a compelling proposition for domestic and international visitors.


Furthermore, the marketing campaign for NMW 2011 has already begun, and this year includes a Twitter campaign – #NMW2011 – to help draw a spotlight to the event.


NMW has booked the entire Melbourne Convention and Exhibition Centre for the event. Demand for the available space is strong, with landmark exhibitors including Henkel, BOC, Robotic Automation and Thermadyne already having booked more than 2/3rds of exhibition space.


“NMW and Austech occupied 80 per cent of the MCEC in 2009, in the middle of the economic downturn. In the same year, Ausplas occupied the equivalent of a third of the same space. Even taking some overlap of visitors into account, we are confident that NMW 2011 will draw significant numbers of buyers, making it the industry’s best opportunity for connecting with new customers,” said Mr Baker.


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