Brisbane Truck Show signs on a legend

Rugby league legend Shane Webcke has been appointed official ambassador for the 2011 Brisbane Truck Show.


Webcke, veteran of 21 State of Origins and 263 first-grade games for the Brisbane Broncos, will become the ‘public face’ in all print, radio and television commercials and pre-show promotional events for the biennial Brisbane Truck Show.


The Brisbane Truck Show is owned and run by the Commercial Vehicle Industry Association of Queensland (CVIAQ), and with a 40-plus year history it now ranks as the Southern Hemisphere’s premier commercial vehicle event.


Brett Wright, chief executive of the CVIAQ, says the first-time appointment of a show ambassador was driven by the need to communicate the move to a new venue and the fresh focus on a transport-only event.


After many years at Brisbane’s RNA showground, the 2011 show will be staged at the world-class Brisbane Convention and Exhibition Centre.


“It is a very important, very exciting move for us and we needed someone who we could entrust that message to and Shane became the obvious choice for us as show ambassador,” Wright added.


“His high public profile, both through sport and now as a TV presenter together with the fact that Webcke is involved in the transport industry, makes him a powerful advocate for the event.”


Shane has a direct interest in the transport industry through his part-ownership of a small transport haulage business. The company specialises in a range of services such as stock and grain carrying, general haulage and deliveries of landscaping materials. In addition, Shane Webcke has other business interests in earthmoving and general haulage services across greater Brisbane.


“Shane stood out because he is very well respected in all aspects of his life, not just football; he is a very competent speaker, he is an intelligent man, and he has real experience in our industry,” Wright says.


“He is a Queensland statesman. That was what the CVIAQ was looking for and Shane fits the bill perfectly.”


Webcke, a dual premiership player and Dally M Prop of the Year, says the ambassador role represents a ‘dream job’.


“Growing up on a farm around machinery and trucks, I’ve always loved that sort of thing. I’m involved in television and promotional work at the moment, but part of my strategy in moving forward with my life is to also have other business interests, and machinery, and especially trucks, will definitely be part of that,” he says.


“I attended the show two years ago and know first-hand how good it is, so when I was asked the decision was easy for me. From my point of view it is a dream job as it involves what I love.


“I’m thrilled to be involved and thrilled to be asked.”


The Brisbane Truck Show will be held at the Brisbane Convention & Exhibition Centre from Thursday 5 May to Sunday 8 May 2011.

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