Alibaba signs MoU with GS1 Australia

Alibaba Group (Australia and New Zealand) signed a Memorandum of Understanding (MoU) with GS1 Australia to formalise, promote and strengthen online trade between China and Australia.
The MoU was signed this week in Melbourne by Maggie Zhou, Managing Director, Alibaba Group (Australia and New Zealand) and Russell Stucki, Chairman of GS1 Australia.
Stucki said, “The MoU signed here today will formalise the strategic partnership to support the growth and introduction of Australian brands using GS1 standards to the millions of online shoppers using Alibaba Group’s platforms in China. The alliance with GS1 Global Office will also foster great opportunities for Alibaba to connect with over two million member businesses worldwide.
“Today’s signing symbolises a partnership which we believe will lead to many opportunities for Australian businesses to leverage Alibaba’s e-commerce ecosystem and build on the already established partnership between China’s largest online retailer of imported products, GS1 Global Office and GS1 China.”
Zhou said, “We are excited to enter into this agreement with GS1 Australia and support local businesses entering the Chinese market through Alibaba’s platforms. The demand for Australian products on Alibaba Group’s platforms continues to grow and Chinese consumers recognise the importance of safe and authentic products.”
Sean Sloan, Manager – Omni-channel & RFID at GS1 Australia said, “The purpose of this MoU is to provide a framework for Australian businesses, in particular SMEs, to benefit from this alliance. The adoption of GS1’s Global Data Synchronisation Network is a major win for Chinese consumers seeking to purchase authentic Australian products from Australian brand owners.”