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Top Aussie exports to China: vitamins, milk powder and coffee

The demand for overseas goods continues to drive cross-border e-commerce in China and, as a result, further growth for virtual storefront Tmall Global, owned by Alibaba Group.
The B2C shopping site, which provides Chinese consumers with a direct sales channel to overseas retailers, saw the total number of international brands on the platform skyrocket 169 per cent to 14,500 in 2016 from 5,400 in the previous year year. The number of product categories soared 85 per cent to 3,700 from 2,000 over the same period.
Alibaba Group has revealed that Australia is China’s fifth most popular choice for import of goods, following Japan, the US, Korea and Germany.
Business Insider reported that the top six Australian brands over 2016 were Chemist Warehouse, Swisse, Blackmores, NaturesWay, dairy farmer cooperative Devondale and Woolworths supermarket. In fact, Woolworths set up its online presence of Tmall after noticing some of its products, including baby formula, were being exchanged there.
Australian products proving popular on the platform include health supplements, milk powder and coffee, according to the study conducted by Tmall and CBNData.

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