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Etsy executive joins Sendle board

Australian delivery service Sendle has appointed eCommerce and marketplace expert Helen Souness to its board. The appointment follows a year of growth for Sendle – since launching in 2015, Sendle – Australia’s only 100% carbon neutral delivery service – has grown at over 20 per cent month on month and, in 2016, delivered parcels more than 400 million kilometres around Australia.
Souness has over 10 years of marketplaces and eCommerce experience, including Envato, SEEK and Etsy, where she is Managing Director for Australia and Asia.
Commenting on her appointment, Souness said, “Purpose-driven businesses are close to my heart, and Sendle is helping small businesses compete with the big end of town. These businesses are frequently underserved by a lot of companies but Sendle is doing great work to support this community and I’m excited to be a part of it. Sendle is a brilliant example of a disruptor being better, cheaper and greener.”
“Helen’s expertise in scaling businesses and online retail will be an important part of Sendle’s continuing journey in helping small business to thrive with delivery that is simple, reliable and affordable. She’ll be an invaluable part of the team as we continue our rapid growth journey this year,” said James Chin Moody, CEO and co-founder of Sendle.
“Parcel delivery is an integral part of eCommerce and Sendle is committed to making it a seamless experience for both customers and retailers, with low flat rates Australia wide, easy booking and tracking,” Sendle wrote in a statement. “Ms Souness’ expertise will help Sendle drive more initiatives to support small business customers.”

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