Border Express takes over Toll’s Essendon AFL club sponsorship

Border Express has replaced the Toll Group as Essendon’s official transport and logistics partner for the next three seasons, Border Mail reports.
The AFL club had strong ties with Toll Group – the company’s former Managing Director Paul Little served as President for 18 months between 2013 and 2014. With Little gone and Toll under new ownership, the most recent sponsorship deal with Essendon was left to expire at the end of the last season.
Mostafa Kassaby, CEO, Border Express confirmed the deal. “It has all happened rather quickly,” he said. “We literally only had a couple of days to decide to accept this opportunity.
“We are very proud to align our Australian-owned family business with such a proud and prestigious club like Essendon.
“We both have faced and overcome major challenges which have only made us more determined and stronger, it’s an exciting time and a new era for both organisations.”
Essendon CEO Xavier Campbell told the club’s website that the team is excited to have the support of a local enterprise.
“Border Express is located just over our back fence in the Melbourne Airport Business Park, and I’d like to officially welcome them to the Essendon family as our new Transport and Logistics Partner for the 2017 season,” Campbell said.
“There is great symmetry between both organisations’ key values and long term goals. Border Express is a family run transport business, which is not only highly respected, but has an ambition to be a national leader in the express transport and logistics market place.
“We are looking forward to working closely together in what is shaping as an exciting time for both parties.”