GeelongPort unveils new strategy for Port’s future

Victoria’s largest regional port has unveiled a new brand identity along with a renewed strategy for the Port of Geelong’s future.
GeelongPort CEO, Brett Winter, announced on 26 July that GeelongPort would look to be considered as “more than just a port of call.”
“GeelongPort provides an opportunity for port customers to integrate their operations locally and take advantage of the benefits Geelong has to offer,” he said.
“Today we’re very excited to introduce a fresh new look for GeelongPort and a robust strategy that will enable our customers to connect with their markets more effectively than ever before.
The Port handles a quarter of Victoria’s exports, contributing almost 450 million dollars to the state’s economy.
“By 2035, the Port of Geelong is predicted to handle more than 18 million tonnes of imports and exports, generating 3,100 jobs,” Winter added.
“Our rural regions rely on GeelongPort to help move key bulk and break bulk goods, including crude oil, petroleum products, chemicals, steel, woodchips, fertilisers and grains, without having to bear the brunt of costs associated with a capital city port.”
A recent economic impact study found that trade and employment in the Port of Geelong is forecast to increase by 50 per cent by 2035.
“GeelongPort currently has land available to help drive these growth opportunities,” said Winter.
“We have capacity at Corio Quay and Lascelles Wharf that would give port users the excellent connectivity Geelong offers, including excellent access via road, rail, sea or air and a well-developed transport network with fast and efficient connectivity between Victoria’s two largest cities and beyond.”