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Australian online retailer The Iconic moves to major new DC

Australian online fashion retailer The Iconic has moved to a new, larger distribution centre (DC) in Yennora, New South Wales, due to growing customer demand and in preparation for forecasted growth over the coming years.
The company says the 19,000m2 site will be Australia’s largest ‘fashion wardrobe’, home to 700 brands, more than 45,000 different products and innovation in delivery, returns and technology.
“In just over five short years, The Iconic, Australia’s largest online fashion and sportswear destination, has redefined the Australian retail landscape and raised the bar in the way consumers shop for fashion,” the company said in a statement.
“The Iconic is now five years old and growing faster than ever,” said Patrick Schmidt, CEO, The Iconic. “We’ve expanded our team significantly, welcomed an influx of new customers shopping our site and app and have on-boarded so many beloved global and local brands that we’ve physically outgrown the warehouse space that saw us through our early years.
“As we prepare for the exciting years ahead we are pleased to have successfully relocated to a much larger and more sophisticated fulfilment centre to support the growth of our business through 2020 and beyond.
“This considerably larger space ensures we have the capacity to keep up with demand for the latest styles our customers want, and also supports our commitment to offering industry-defining delivery options to make online shopping joyful, convenient and seamless.”
The Iconic’s new DC is the size of three football fields, and moving operations to the new facility took 500 of the company’s staff members 25 hours, 50 truck runs – and 2,000 Subway sandwiches.

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