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Amazon Australia launch may have gone “horribly wrong”

Australian retailers partnering with Amazon have been left confused after the e-commerce company failed to launch its full Australian site on Black Friday, 24 November, ChannelNews reports.
The retailers have reportedly not received any communication from Amazon, since getting an email earlier in the week advising them to be prepared for a soft launch at 2pm yesterday, Thursday, 23 November.
ChannelNews shared that an executive from Synnex, a major distribution partner for Amazon, said it had not received a single order.
“It appears that something has gone horribly wrong and they have decided not to launch,” the executive said.
One retailer told ChannelNews that it felt that it was being kept in the dark. “We have no order, we don’t even have access to an Amazon tracking portal,” the source said. “Our stock is sitting in warehouses ready to go.”
Technology distributor Ingram Micro said it had had no orders so far, and suggested that the original communication announcing a soft launch may have been a tactic by Amazon to prompt local competitors to announce their own Black Friday discounts.

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