3 in 5 Australians see Amazon as threat to small business

Recent research carried out by Australian crowd-sourced courier service Go People found that while Australian shoppers recognise that US e-commerce company Amazon may put local retailers in jeopardy, they still largely plan to purchase through it.
Its survey of 1,000 consumers across Australia found that despite more than half (59 per cent) of Australians seeing Amazon as a threat to small businesses, a similar amount (47 per cent) still plan to shop there.
“Local retailers are already feeling the ‘Amazon effect’ with the market’s disruption pushing them to evolve,” said Wayne Wang, Founder and CEO, Go People.
“Retailers are realising they need to deliver the best possible purchasing experience for their customers to stay relevant.”
Wang added that the research further showed that Australian shoppers now place more importance on delivery speed when deciding where to shop (41 per cent) than the ability to actually touch and feel the product (33 per cent).
“We’re becoming a nation of on-demand shoppers, with one in two noting the importance of same-day delivery when deciding where they shop. Local retailers need to ensure they delight their customers throughout the entire purchasing experience to remain competitive.”
After growing its monthly deliveries by 600 per cent over the past 12 months, Go People has raised a further $3 million in its latest funding round.
“The growth we’re generating shows there’s hunger for more flexible, convenient delivery services among Aussie consumers,” said Wang. “Investor interest during the capital raise exceeded expectations, and is particularly encouraging as we look to diversify our offering for retailers with new delivery options in 2018.”

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