GS1 boosts anti-counterfeiting armoury

Brand protection and consumer connection company YPB Systems has joined GS1 Australia’s Alliance Partner Program as a Strategic Alliance Partner to combat counterfeiting.
GS1 is a not-for-profit organisation that provides GS1 standards and services to improve the efficiency, safety and visibility of supply chains across physical and digital channels in 25 sectors.
The YPB platform enables clients to protect their brands and vital documents from the risks of counterfeiting, product diversion and theft, while providing tools to connect directly with their customers.
CEO and executive chairman at YPB Group Ltd John Houston said: “Becoming a Strategic Alliance Partner signifies our commitment to GS1 compliance and alignment with GS1 initiatives across multiple industries. We are looking forward to bringing certainty of authenticity to brands to GS1 members in the Australian marketplace through our leading brand protection and customer engagement solutions.”
YPB works in partnership with customers to create and tailor security products to protect their brands against counterfeiting, preserve the integrity of products to verify its authenticity through the supply chain, and connect them with their customers to safeguard them from counterfeit products.
GS1 Australia’s manager – business development and partnerships Sean Sloan said: “YPB’s announcement to sign-up as a Strategic Alliance Partner is a significant local commitment to GS1 standards in association with its anti-counterfeiting technology. Brand protection is, now more than ever, a paramount issue, and any company that supports brands in this space is a welcome addition to the GS1 Alliance Partner Program.”
YPB customised security caters for governments, financial institutions and brands, preventing forgery, counterfeit and even theft.
“We look forward to working in partnership with YPB in the Australian marketplace, given their expertise in protecting brands using GS1 standards,” added Mr Sloan.