In Australia and around the world, the next Black Friday will take place on 29 November 2019 and the peak of shopping activity takes place at 10 am and 2 pm.
During Black Friday, an average Australian buys four products and this year Australians are planning on spending around $375 per person in both online and brick-and-mortar stores.
In the autumn and winter season, Black Friday sale plays an important role not only in terms of e-commerce turnover but also the activity of shoppers. With the beginning of November, small and middle-sized businesses, as well as bigger players on the market, begin Black Friday preparations. They announce huge sales to take place at the end of November, in both online and brick-and-mortar stores.
For several years, Black-Friday.Global analysts have been closely following Black Friday trends in Australia and around the world. Below, we present a handful of statistics and interesting facts connected with the busiest shopping day in the world.
In the beginning, Black Friday used to be a one-day happening in the United States. However, over the past few years, the event has grown into a shopping marathon that lasts for several days.
It may sometimes start on Thursday and continue until the end of the week, or even month. In an attempt to grab consumers’ attention, some stores start the so-called presales as early as Monday.
Nevertheless, in most countries, the peak of shoppers’ interest falls on the same day. In Australia, Google Trends data for 19-25 November 2018 shows that two thirds of all queries related to Black Friday sales were recorded on Thursday and Friday (31.5 per cent each). Nevertheless, the interest of customers starts to grow on Wednesday and fades on Sunday. This tendency is characteristic for not only Australia but other countries as well.
The research conducted by Black-Friday.Global in 2018 shows that 83 per cent of surveyed Australians are aware of the existence of Black Friday. However, not all of them were able to recall the exact date, which may explain the gradual increase of interest in this event even a few weeks before it takes place (Google Trends).