7-Eleven Australia transfers to e-commerce

Franchised convenience chain 7-Eleven Australia has launched a new contactless delivery service.

The new delivery service for household and food items is being tested in select Melbourne stores, mostly franchised outlets, to ensure the technology and logistics is performing.

The eCommerce service will use the online delivery platform Tipple, which the group acquired in 2018.

Angus McKay, 7-Eleven’s CEO said had tapped into one of its fellow brands, the on-demand alcohol delivery service Tipple.

“The 7-Eleven Group acquired a majority stake in Tipple in 2018, as part of our investment in on-demand ‘last-mile’ delivery and technological capability,” he said.

“By working with their network of delivery drivers, we’re able to provide consumers with more options to get the things they need while minimising how often they need to leave their house.”

Angus said the initiative is rolling out in Melbourne for most suburbs and the group will look at other states in the coming months.

“This new service is ideal for people who are unable to get out to get basic essentials or ready to eat foods and need delivery within a shorter time frame,” he said.

“In some suburbs there are within the hour delivery options, but for most suburbs, customers can order for next day delivery.”

The sales go through the store that fulfils the order, with the same profit share arrangement as an over the counter transaction.

7-Eleven has more than 700 stores trading, providing essential items for healthcare workers and other shoppers seeking fuel and grocery staples.

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