Woolworths has partnered with a leading Australian food services supplier to support the temporary fulfillment of orders to its B2B customers.
Following recent unprecedented demand for its online delivery services, Woolworths has partnered with PFD Foods to ease stock constraints.
The partnership provides Woolworths access to PFD Foods’ current product range and stock, and their order fulfilment and last mile solutions through the supermarket’s website.
When Woolworths B2B customers place an order for PFD stock with Woolworths, PFD will pack and deliver the order within three days.
Woolworths B2B customers are able to order from the PFD product range, which includes a selected range of bakery, freezer, meat, poultry, seafood and pantry staples.
Due to the nature of PFDs offering, B2B customers will be serviced first, with the potential for large household customers to access the products via Woolworths online down the track.
Brad Banducci, Woolworths Group CEO said the partnership will ensure the leading Australian supermarket can continue to focus on increasing capacity within its traditional online business at a time when demand has never been higher for home delivery.
“By partnering with PFD we can help these businesses to place bulk orders which meet their requirements through our online service,” he said.
“Assisting essential services that are still operating, like day care centres, schools, disability services and nursing homes at this time is extremely important.”
Kerry Smith, PFD Food Services CEO said she is pleased to partner with Woolworths to provide additional support to their business.
“Ensuring the delivery of food and groceries to essential businesses who continue to operate to support the community during these challenging times,” she said.