Australia’s leading supermarket giant, Woolworths, has reported a 320 per cent increase in the use of its online shopping and catalogue browsing within its app.
The spike in e-commerce follows unprecedented demand due to the current pandemic.
Shoppers either digitally preparing for a physical in-store shop or if they qualify, completing grocery shopping online have increased the Woolworths app traffic by triple its regular use.
In a CEO update on Monday 17th April, Brad Banducci, revealed the dramatic increase and announced Woolworths is entering its “new normal”.
“The use of the Woolworths App is up 320%, driven by viewing our digital catalogue, planning a physical shop and online shopping itself,” he said.
“Traffic to our website has more than doubled, especially by those looking for recipe inspiration.”
Brad said there are now 1.2 million active users of the app and so far this month cash payments in store are down 35% as customers increasingly are using tap-and-go payments at registers.
“Product demand for breakfast, baking, cleaning and looking after ourselves are all trending materially up,” he said.
Brad also revealed the group is experiencing high demand for products but more home delivery services are becoming available.
“We have significantly more windows available for Home Delivery, but demand remains high, especially as we prioritise our most vulnerable customers,” he said.
“Community Pick up is off to a terrific start with around 30,000 orders this week, allowing someone in the community to pick up an order on behalf of someone else.”
Brad said 5,000 Woolworths Basics Box will be supplied and distributed to regional Australia now, available to Indigenous communities in the NT and NSW.