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Coles launches new online checkout system with flybuys

Coles has announced a new virtual payment method with flybuys that will speed up the online checkout process for customers.

The supermarket giant has teamed up with flybuys to launch flypay, a new way for customers to pay for purchases and collect flybuys points when shopping online at selected retailers.

Developed by Coles and Bell Identification B.V., a Visa solution, the payment platform will be available to customers shopping on select Coles sites from Friday 29 May.

The new payment method speeds up the online checkout process for customers, who will no longer need to enter their payment and delivery information separately when shopping with flypay-enabled retailers.

Once customers set up their secure flypay account, all they need to do is select flypay when completing their transaction.

George Saoud, Coles Chief Executive Officer Emerging Businesses said flypay made online shopping faster, easier and more secure than ever before.

“Coles is committed to helping our customers shop more easily anytime, anywhere, and we are thrilled to introduce flypay as a payment option for customers shopping at any of our online liquor retailers,” he said.

Dan Parsons, Visa’s Head of Merchant Sales and Acquiring for Australia, New Zealand and South Pacific said with Australians increasingly shopping online and on-the-go, enabling convenient and secure ways to pay is more important than ever.

John Merakovsky, flybuys Chief Executive Officer said flybuys is Australia’s most popular loyalty program, which is why it has partnered with Coles on flypay.

“It simplifies the online checkout process and allows flybuys points to be awarded on eligible purchases using flypay when shopping with our flybuys partners,” he said.

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