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9 in 10 Aussie consumers more likely to purchase ethical and sustainable products

New research by CouriersPlease has revealed 85 per cent of Australian consumers want retailers and brands to be more transparent about the origins and sustainability of their products and whether they are engaging in ethical practices.

The survey found that two in five Aussie consumers would be willing to pay more for sustainable products, and a staggering 87 per cent of shoppers are more likely to purchase products that are ethically and sustainably produced, suggesting a substantial shift towards conscious consumerism.

The findings come from an independent, nationally representative panel of 1002 Australians, commissioned by CouriersPlease (CP).

Paul Roper, Chief Commercial Officer at CP, said the research reveals that Australians are becoming more conscious shoppers and are starting to make more considered choices by seeking, and purchasing, products that are sustainably and ethically produced.

“This is an important incentive for retailers to embark on sustainable initiatives within their own operations and supply chain,” he said.

Younger consumers appear to be more sustainably minded, with 46 per cent of shoppers under-30 stating they would be willing to purchase an ethical product at a higher price point, compared with 34 per cent of over-50s.

A higher proportion of women are also willing to spend more on sustainably produced products at 46 per cent, compared with 36 per cent of male consumers.

NSW residents top the States when it comes to conscious consumerism, with 87 per cent of respondents calling for transparency from retailers, followed by 85 per cent of Queenslanders, and compared with 68 per cent of ACT residents.

Waste and increasing carbon emissions continue to be a concern across the globe, with the fashion industry expected to contribute more than a quarter of the world’s carbon budget by 2050, and electronics entering landfills at an alarming rate – 50 million tonnes of electronics are discarded each year.

“This market often looks beyond the label and wants to know more about the company from which they are purchasing from,” Paul says.

 

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