Woolworths rebrands its supply chain platform

Woolworths internal supply chain function will rebrand to Primary Connect in a move to build Australia’s next generation supply chain. It will evolve the subsidiary into an end-to-end service provider for the Group’s third party partners, BWS and Dan Murphy’s.

Woolworths’ internal supply chain function rebrand to Primary Connect is a step to evolve the platform into an end-to-end service provider not just for Woolworths Group retail businesses, but an increasing number of partners.

A key catalyst for the move is the proposed separation of Endeavour Group from Woolworths Group. This has seen Primary Connect become the full-service supply chain service provider to BWS and Dan Murphy’s.

Woolworths’ existing Primary Connect transport business currently services more than 1,000 external customers, including Ingham’s, Kimberly-Clark, Marley Spoon and Diageo. All team members within Woolworths Group Supply Chain will now form part of the expanded Primary Connect team.

“Establishing the Primary Connect platform is a key step in our ambition to build Australia’s next generation supply chain,” Primary Connect Managing Director, Paul Graham, said.

“We run the largest and most distributed retail supply chain network in Australia. This size and scale provides us with a unique opportunity to deliver a lot of value to business partners both within our group and beyond,

“But it’s not enough to have a best-in-class network. To be successful in growing the platform, we need to deliver world-class customer service and build on our digital offering to deliver safer and smarter supply chain solutions for partners. We’ve never been better placed to do so.”

Primary Connect’s transport business works with more than 70 trusted carrier partners to optimise freight movements and improve utilisation across its end-to-end network. In FY20, Primary Connect moved more than 8.4 million pallets across 4,000 locations for more than 1,000 suppliers with high service levels.

Tasmanian-based salad grower Houston’s Farm has been a Primary Connect transport customer since 2017. Primary Connect transports bagged salads and ready to eat salad bowls from Houston’s Farm’s Tasmanian, Western Australian, South Australian and Queensland processing facilities to Woolworths distribution centres across Sydney, Melbourne, Brisbane, Adelaide, Perth and Launceston. The salads are stocked in all Woolworths supermarkets and replenished daily.

Houston’s Farm CEO, Richard Hopkins, said Primary Connect is a premium supply chain service provider with a vision similar to our own.

“We’ve established a close working relationship with them over the years and are able to share and implement ideas to improve our offering for customers,” he said.

“Working with Primary Connect has made transport and logistics much simpler for us to manage, and allowed us to focus on what we do best – growing the best quality fresh produce for Australian families.”

There are no changes to the existing Supply Chain management team and Primary Connect will remain a key part of the Woolworths Group.

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