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Decathlon streamlines its ecommerce capabilities

Decathlon has launched the Manhattan SCALE solution across three of its B2C ecommerce warehouses in the Asia-Pacific region to streamline its ecommerce order fulfilment capabilities.

The Manhattan SCALE has enabled Decathlon to improve the efficiency of its supply chain and distribution networks and maintain a consistent and excellent shopping experience for its customers.

Decathlon has more than 1,600 retail stores worldwide and serves customers in more than 60 countries and regions.

Manhattan SCALE draws upon Manhattan Associates expertise in developing highly mobile warehouse management system (WMS), to speed the flow of goods and information to enable flawless execution across stock levels, labour and space, while ensuring compliance with industry regulations and standards.

With the recent boom in ecommerce, resulting directly from the coronavirus pandemic, Decathlon’s physical stores experienced low footfall during the quarantine period, and online orders surged sharply. This presented a number of challenges, including ecommerce order fulfilment, inventory management and warehouse labour shortages.

Launched across three of Decathlon’s B2C ecommerce warehouses in China and the Asia-Pacific region just three months, Manhattan SCALE provides a unified platform that is easy to implement, manage and upgrade.

“The successful roll out of Manhattan SCALE provides Decathlon China with the latest technology for a seamless interconnection of our national e-commerce fulfilment platforms while at the same time allowing the teammates to be more efficient and effective,” Bruno Thellier, Decathlon transformation leader, said.

“All of this contributes to putting Decathlon in the best place possible to deliver consistent and outstanding customer experiences, regardless of the channel a customer may be using.”

“We are proud to support Decathlon, a world-renowned retailer, to improve the efficiency of its warehouse operations, optimize its supply chain and meet the challenges of shifting consumer expectations,” Chen Xuan at Manhattan Associates said.

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