New sustainable technology to enhance Coca-Cola’s supply chain

Global freight forwarder C.H. Robinson is helping Amatil’s Coca-Cola revolutionise its supply chain with new technology.

C.H. Robinson analysed part of Amatil’s supply chain to identify areas where efficiency could be improved. It discovered that additional trucking legs could be removed by facilitating the loading of containers at the distribution centre, rather than off site.

As such, third parties designed and manufactured appropriate loading technology, which was installed at Amatil’s Northmean site in New South Wales on 4 March.

The domestic services market has come out of a rough 12 months thanks to port strikes and congestion, rail delays and consistently changing border restrictions making the movement of cargo a more difficult task. However, Andrew Coldrey, Vice President Oceania at C.H. Robinson says a holistic approach to logistics is the key to success going forward.

“With issues across every mode in the domestic services market, supporting our customers to have an all-inclusive approach that increases efficiency is our number one priority,” he says.

“The benefit of being a one stop shop for transportation is that when things get difficult, we are able to use our connections and capacity capability to support our customers using a multi-modal approach.”
Phillip Parsons, General Manager Logistics at Coca-Cola Amatil says sustainability is a primary goal for the organisation.
“Amatil has a zero emissions target for 2040 and this technology will play a part in helping us achieve that, but it’s also just the right thing to do to get trucks off the road and make the organisation more dynamic,” he says.
“This technological advancement allows the Sydney distribution centre to operate more efficiently with seamless loading and shipment of goods to Western Australia, supports switching to different transportation modes where necessary, and most importantly it is better for the environment.”

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