GS1 Australia is taking on Result Group as a Strategic Alliance Partner to help drive growth in the Australian market.
The Melbourne-based supplier of innovative equipment will bring a number of key products to GS1 Australia members through print, machinery and materials. The team, with over 150 years of experience, specialises in product identification technology, value added packaging, process automation with software control and more.
Michael Dossor, General Manager at Result Group says the company is leading the smart packaging revolution through the launch of digital technologies such as brand authentication, counterfeiting, track and trace monitoring and consumer engagement content.
“Our digital technologies help brands connect the dots between full visibility into their supply chains and the use of real-time consumer data analytics to achieve sustainability goals and inform marketing strategies,” he says.
“With product digitisation and GS1 Digital link, brands have a scalable, future-proof solution to deliver direct to consumer experiences, transparency and proof of brand integrity.”
Peter Davenport, Alliances Manager at GS1 Australia says they are excited to welcome Result Group to the Alliance Partner Program.
“Another great aspect of this relationship is Result Group’s drive for innovation including transforming a brand’s packaging into intelligent digital identifiers through the use of the GS1 Digital Link standard,” he says.
“Michael Dossor has over 30 years of experience in the packaging industry and is currently representing this industry across various working groups including the Traceability Solution Provider Special Interest Group (SP-SIG) as Co-Chair.”
The formal partnership commenced in February with a focus on food and beverage, which has a strong need for traceability solutions.