Woolworths proposes customer fulfilment centre

Woolworths has announced plans to construct a new automated customer fulfilment centre (CFC) in New South Wales.

The centre will be built in Auburn, with the development application subject to the NSW Department of Planning Approval.

The proposed centre will be 22,00 sqm in size and will support 250 full time jobs, as well as around 440 jobs during the centre’s construction.

The construction will occur in partnership with Knapp, who will support Woolworth’s home deliveries capacity.

With Knapp’s assistance, Woolworths will enable 50,000 home deliveries for customers, following Woolworths reporting a 92 per cent increase in ‘eCommerce’ sales between July and December last year.

Amanda Bardwell, WooliesX Managing Director, says shoppers are changing the way they receive their grocery items.

“As we look ahead, we expect more and more customers will turn to the ease and convenience of home delivery to reclaim time in their busy lives,” Amanda says.

“To keep pace with the demand, we need to innovate with new technology to boost capacity and ensure we’re continuing to offer the best possible online grocery experience.”

Rudolf Hansl, Knapp Vice President of Food Retail Solutions, says the collaboration between Knapp and Woolworths will greatly benefit customers.

“Our proven technologies enable fast and efficient customer order fulfilment. We’re very pleased to partner with Woolworths and look forward to working together for years to come,” he says.

Construction on the centre is expected to commence in 2021, ahead of the centre’s planned launch by 2024.

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