Australia Post expects e-commerce boost as online shopping event launches

Australia Post is preparing for the Click Frenzy’s Mayhem event, which will begin on the evening of Tuesday 18 May.

Australia Post says the event will see best deals and exclusive offers being made available for online shoppers, all from major retail industry businesses.

The service helps to centralise customers’ shopping habits, with multiple retail brands now able to be accessed from one site.

Ben Franzi, Australia Post General Manager Parcel and Express Services, says the growing market, which has seen an increase of more than 1.1 million online shoppers in two years, will only further support the retail industry.

“Year after year, online shopping events such as Click Frenzy continue to gain popularity and we know that many shoppers are waiting to grab winter bargains for the home and family from tonight,” Ben says. “Shoppers will have been holding out to take advantage of the great deals on offer over the next few days.”

Online shopping rates have been growing steadily since the influx of household online purchases during the COVID-19 lockdown last year.

“Over 5.1 million households bought online – a significant increase from the pre-pandemic level,” Ben says.

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