Woolworths steps up eCommerce network


Woolworths have unveiled plans to open a new online customer fulfilment centre (CFC) South of Sydney to better serve the online grocery needs of the Sutherland Shire.

This week Woolworths lodged a development application for the 7,200 sqm site in Caringbah.

If approved, the centre would provide 15,000 extra home delivery and direct to boot pick up windows each week within the region.

250 jobs would be created during the construction process, and a further 400 full-time roles would be supported upon completion.

Woolworths reported eCommerce sales grow 92 per cent from July through to December last year.

Online now accounts for around eight per cent of total sales.

Annette Karantoni, Woolworths Director of eCommerce, says the supermarket is seeing more customers within the Sutherland Shire go online.

“To keep pace with customer expectations, we’re planning to open a new customer fulfilment centre in Caringbah to offer more delivery windows and an even more reliable service to our online shoppers,” she said. “In a Woolworths first, the CFC will also offer dedicated pick up bays with a direct to boot service for customers who prefer to collect online orders themselves.”

Subject to planning approval, construction is expected to begin early next year, with operations to begin later in 2022.

The purpose-built facility will have wider aisles and more shelf space than a supermarket, allowing personal shoppers to handpick orders from a range of around 20,000 products.

The Caringbah CFC proposal is the next step in Woolworths’ NSW eCommerce network development, which includes existing CFCs in Mascot, Brookvale and Lidcombe, and a further automated site planned for Auburn.

Woolworths Group employs 1300 team members in the Sutherland Shire and has invested over $55 million in new shopping centres, stores and renewals across the local government area over the past two years.

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