TMX launches new APAC brand strategy


Australian digital transformation company TMX has created a new brand strategy as it expands rapidly throughout Australia and across APAC.  Now We Collide was appointed to develop a universal visual identity that would translate across multiple languages and markets to support this growth.

The new integrated brand campaign encompasses digital and social media strategy in addition to a full suite of creative for both organic and paid media.

Founded in Melbourne in 2010, TMX works with major consumer brands including UNIQLO, Australia Post, BMW, L’Oreal, Kmart, Asahi, and Coles to create end-to-end digital and supply chain solutions. The business’ success has propelled during the pandemic, attracting significant new investment to enter several new markets across APAC.

The work is driven by high-end 3D animation and the aesthetic is dynamic, fast-paced, visually informative and warm to echo TMX’s brand purpose to ‘invent tomorrow’.

Travis Erridge, CEO at TMX says the new brand strategy firmly establishes our credentials as a true innovator in this space across APAC.

“Now We Collide has been an absolute pleasure to work with. The team’s strategic insights, creative development and in-house production capabilities have been the perfect combination to provide a new platform for us to continue driving results and focusing on customer acquisition and engagement.”

Keir Maher, Managing Partner & CEO at Now We Collide adds the campaign is very unique in the category and goes to the heart of TMX as an innovator.

“We’re proud of this campaign that translates TMX’s unique story onto a global platform and best of all, we’re already seeing the strategy provide positive business outcomes for the team at TMX,” Keir says.

For more information on TMX, click here.

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